objective

Work created for an affiliate of the worldwide nonprofit organization, Dress For Success. The goal was to increase monetary funds, awareness and participation within the local community of Rochester, NY.

deliverables

➔ Three Piece Icon Set
➔ Printed Mailer
➔ Social Media Materials
➔ Event Promotion Poster

approach

With an existing brand that spans the entire organization, these materials are designed to give the Rochester affiliate its own unique visual identity, to appeal to empowering women and donors in the community.  

programs

➔ Adobe Illustrator
➔ Adobe Photoshop
➔ Adobe InDesign