objective

Conceptualize and creation of a visual identity for SUNY New Paltz’s annual design week: a series of lectures, events and workshops.

deliverables

➔ Social Media Content
➔ Web Banner Design
➔ Eventbrite Graphics
➔ Printed Poster
➔ Printed Buttons
➔ Printed Stickers
➔ Promotional Exhibition

approach

With the knowledge of the different events and activities offered that year, such as the application of design to technology uses such as Digital Fabrication and Data Visualization, the visual language was crafted to reflect these innovations and appeal to those who are not just designers.

programs

➔ Adobe Illustrator
➔ Adobe Photoshop

Click here to view the full sized poster.