objective

Conceptualize and develop a brand identity for Teasel Street, a restaurant and bar located in the Rochester Public Market. The menu features seasonal, locally sourced interpretations of fusion cuisine. Teasel represents honest, hands–on, sociable food & drink served with a perfect blend of a unique food and warm social ambiance.

deliverables

➔ Research
➔ Logo
➔ Stationary
➔ Business Cards
➔ Menu
➔ Signage
➔ Website
➔ Web Banner Ads (4)


approach

Reflective of the community, including the public market and art scene. Shown through innovative and unique design elements, with a heavy focus on typography and select use of color.

programs

➔ Adobe Illustrator
➔ Adobe InDesign
➔ Webflow

Click here to view the full sized drink menu.

Click here to view the full sized food menu.

Launch live website.