To create an identity for the SUNY New Paltz BFA Graphic Design Senior Thesis show in May of 2019, that would encapsulate a body of diverse work of 33 design students.


➔ Logo/Brand Identity
➔ Post Card
➔ 11" x 17" Poster
➔ 36" x 48" Poster
➔ Social Media Posts


A direct yet clever message on the event using a play on words, with the challenge of making it both understandable and visually interesting.


➔ Adobe Illustrator
➔ Adobe Photoshop
➔ Adobe InDesign

team members

Jonah Hecht