CMU Master of Software Engineering

Carngie Melon Univeristy

Through Wall-to-Wall, I created the brand identity for CMU’s Master of Software Engineering. MSE, housed within the department inside the School of Computer Science, is one of the oldest master’s degrees at CMU.

The design began after W|W conducted an extensive research-driven brand audit and developed the brand platform (purpose, positioning, promise, values, themes, and messaging), which provided strong foundation for the rebranding.

As part of W|W’s process, I developed this concept to be presented to the client along with other concepts created by fellow designers. This direction was selected by the client due to the simplicity, uniqueness, and how it could be implemented across multiple forms of media in creative ways.