Santa Zoom

Through Wall-to-Wall, I conceptualized, designed and implemented the Santa Zoom installation for the Pittsburgh Downtown Partnership. This project included the initial branding, planning of the physical space and experience, working with contractors during production and creating additional marking and decor elements. 

Santa Zoom—housed in Market Square, the heart of holiday festivities in Downtown Pittsburgh—reimagines the traditional Santa visit to maintain the holiday magic during COVID, safely giving children the opportunity to give Santa their wish list. All visits are free with a suggested donation to the Greater Pittsburgh Community Food Bank.

Project Type

Illustration,
Print,
Branding

Team

Emma Seager, Lead Designer
Larkin Warner, Creative Director 

Holiday Guide

Through Wall-to-Wall, I worked with the PDP again to conceptualize and design the 2021 Holiday and Light Up Night programming.

The complete 36-page guide was designed to evoke a sense of nostalgia and comfort in light of the pandemic, which had impacted many cherished holiday traditions last year.

Project Type

Illustration,
Print + Packaging

Project Type

Emma Seager, Lead Designer
Larkin Warner, Creative Director
Ashley Tate, Designer