6th Street Corridor
Pittsburgh Downtown Partnership
With over 20 small businesses and two theaters, 6th Street is one of the most lively series of diverse blocks in Downtown Pittsburgh.
Through W|W, I worked with the Pittsburgh Downtown Partnership (PDP) to create a branded experience that helped activate this corridor through pedestrian-level placemaking with site-specific environmental design and strategic arrival points.
The logo, a 6 in the form of a bridge, is a reprentation of the iconic viewpoint at the end of the street, the Roberto Clemente bridge. The rest of the design aims to emulates the vibrancy and playfulness of the corridor.











